Book Publicity

Posted By on Oct 24, 2014 | 0 comments


Client: Mindbuck Media
Location: Portland, Oregon
Industry: Book Publicity
Project: Social Media Management

Jessica Glenn of Mindbuck Media brought us on initially to manage the social media and promotions for one of her clients, an author who was in the process of releasing his first novel. Part way through that engagement she asked what we could do to help promote her business on social media. She knew the value of maintaining a social media presence but she and her team just couldn’t spare the time away from their burgeoning client roster to manage it all themselves.

After meeting to assess Mindbuck Media’s approach and marketing goals, we came up with a strategy and plan to meet those goals over the next year.

Both/And Media re-vamped their existing social media channels and added a Pinterest presence without fuss or muss. We also created a year long editorial calendar and proceeded to breathe life into a blog that had been withering from inaction for months. We approached people and businesses in their field to guest blog and the offers came rolling in. We were ecstatic when the well known website Grammarly volunteered not just one but two guest blog posts furthering Mindbuck’s brand and boosting their reputation as a go-to authority in book publicity.

What we did for Mindbuck:

  • Social strategy
  • Facebook Page community management
  • Twitter community management
  • Pinterest concept and management
  • Blog editing, outreach and promotion
  • Seasonal Promotions on social channels
  • Graphic Design of marketing materials

 

The Win:

Jessica was happy with the outcome and sends clients to us all the time.

Client Love:

“Not only is Julienne is easy to work with due to her personable, smart, and practical approach to communications, it is easy to see the value her work provides to my business. Julienne’s highly organized approach prioritizes social media results, which she explains in non-tech lingo. I recommend her without hesitation for anyone wanting to boost their social media presence.”

-Jessica Glenn, Book Publicist and Owner of Mindbuck Media

Some of our favorite images created for Mindbuck: